History. Awareness. Pride.
BottleDrop offers an innovative way for Oregonians to redeem their bottles and cans. Cappelli Miles was tapped to help them build an engaged community and deepen relationship with BottleDroppers. We started by developing the brand’s voice and identity across all platforms. Off of this, we created a consumer-rallying social contest “Tailgate Toasts,” which launched during football season. “Tailgate Toasts” links people’s social behaviors with real-life intent.